#Keep it simple stupid skincare series#

Even simple goods tend to sell better than their intricate counterparts. Products with simple explanations generally sell better than those with complicated explanations. Above all, will they find it useful and will they like it? Also, they want products that they can afford.

#Keep it simple stupid skincare series#

If its designer spent years in a complicated series of projects, the consumer does not care.Īll the consumer cares about is whether they can take that person’s product and use it. When consumers are deciding whether to buy something, they do not care how clever a product’s creator was. If it is complicated, however, they won’t, especially if there is a simpler option available. A company that makes products or furnishes services may find simplicity an advantage for the company as well, since it tends to shorten time and reduce cost.” If something is simple, useful, and affordable, people will buy it. People (including product and service users) generally want things that are simple, meaning easy to learn and use.” “The KISS Principle (Keep It Simple, Stupid) is self-descriptive and recognizes two things. TechTarget makes the following comment regarding the term: Principles Wiki tells us that the letters KISS also stand for ‘ Keep it Short and Simple‘ or ‘ Keep it Simple and Straightforward.’ In fact, they may even stand for ‘ Keep it Smart and Simple.’ Johnson, however, did not use a comma when he wrote ‘Keep it Simple Stupid.’ He also produced the first fighter-capable Mach 2 airplane. He worked on the aircraft designs of the Lockheed U-2 and SR-71 Blackbird. We should avoid complexity.Ĭlarence Leonard ‘Kelly’ Johnson (1910-1990) first coined the term ‘KISS principle.’ Johnson was an American aeronautical and systems engineer. Put simply the KISS principle says that simplicity is the key goal when designing something. Otherwise, it probably won’t work so well. In other words, do not complicate a simple system that works. It means that most systems work best if you keep them simple. It was a design principle that originated in the United States in the 1960s. In the term KISS principle, the letters ‘KISS’ stand for Keep it Simple, Stupid.